‘We can no longer afford to be a one-screen business. Social networks are finally the interactive dimension of storytelling. We now need to evolve with our audience. To resist this would be like resisting Technicolor.’
Elisabeth Murdoch, Shine Group
–http://paidcontent.org/article/419-murdoch-jr-borderline-piracy-may-be-our-best-outlet/
Posted on Friday January 29th
